From Lab to Market: Pharmacy Students Pitch 8 Innovative Cosmetic Brands — “Amorea” Wins Top Honors
The Bachelor of Pharmacy program transformed the classroom into an entrepreneurial arena through a capstone project in the Cosmetic Science course. Fifth-year Industrial Pharmacy students stepped into the role of beauty innovators, translating pharmaceutical science into viable commercial products. The comprehensive challenge encompassed market research, consumer pain-point analysis, product formulation, brand identity design, and go-to-market









